Champaign Schools Communications

 

Helping a brand achieve its potential.

 

ROLE

research, strategy, copywriting, photography, art direction, design 

OVERVIEW

Champaign Unit 4 School District is full of life and color - but its existing communication materials did not do it justice. With limited time and budget for a rebranding effort, I prioritized improving the quality of social media stories, graphics, and photography, and collaborated with a designer to refresh typography and color palette. In just a few months, I increased social media engagement by 143% and created print and digital materials using our new graphic standards.