I'm good with content.

I'm Lyndsey Groth (like "growth," no w). I write readable words and tell relatable stories. I give brands new life through well-researched content strategies that make sense and meet goals. I like working with designers, developers, marketing people, and all people. And sometimes I take pictures of things.

What I do

Brand strategy + creative direction
Content strategy + UX/wireframing
Copywriting + editing
Photography + design
Client relations + project management


Where I've been

I'm the assistant director of communications for Champaign Unit 4 Schools. I've also been a content strategist in higher ed and health care, design assistant for a popular wedding blog, newborn photographer, and winner of not one but two Young Author trophies, '92-'93.